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Thursday 28 December 2017

What Role Does The AutoResponder Play In Your Marketing?


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Many times, marketers misunderstand the role their autoresponder service plays in their overall marketing strategy.

If you’ve wanted to really understand how your autoresponder fits in to your overall marketing strategy and how you can put email marketing to work in your business, check out this recorded webinar from Co-Founder and CEO of Trafficwave Autoresponder, Brian Rooney:


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What Is An AutoResponder? Do You Really Need One? Click To Read More ...


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Most people are familiar with autoresponders that send out those automated "I'm away" or "I'm on vacation" messages. In fact, most web hosting and email providers refer to these autoresponders as "away" or "vacation" settings within their email programs. These are good for a quick one shot automated reply to let someone know that you got their message or that you are away and will be returning to reply later.

Setting up these types of autoresponders is usually pretty straight forward. A quick glance through your email settings or your web hosting control panel are usually all that is required to activate them.

However, if your needs go beyond simply sending a one-time message, it may be time to look in to what is known as the Sequential Followup AutoResponder. This type of autoresponder is much more robust and includes a number of powerful features that are starting to be adopted by businesses and organizations from around the world.

Think of this type of autoresponder as an email-on-demand system. Any time your autoresponder receives a request via email or a form, it can automatically respond with whatever information you have loaded in to it.










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Friday 15 December 2017

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